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In 2011 I was tasked with co-producing a brand new weekend camping party somewhere upstate New York, as well as the creation of promotional material for art collective Disorient.
For the promo side of things I chose to create an e-flyer and Web site vague enough as not to prematurely create the weekend for participants, while giving off a clean to-the-point invitation that said comfort, openness, mystery and a sense of belonging. The website was also used to showcase the talent, allow participants to purchase tickets and give some clarity without giving away too much of what was to come. |